After 4 steps laying the foundations for a successful site, we are moving onward and upward.
Today we will begin the planning phase of our site. Before we write one word we need to understand where the web is moving and how we can plan to align our site structure with what the search engines are looking for.
We do NOT rely on search engines for alot of our traffic as you will find out later, but ranking well on the search engines comes naturally when you plan our your site structure properly and understand what Google is asking for and where they are going.
We will explore that today and break down some terms that as webmasters you need to understand!
It is going to be a great call!
Check your email to make sure you got the updated password…if not email me ASAP and I will get it to you!
See you on the webinar!
Sam
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5 responses so far ↓
1 Marshall Estes // Mar 25, 2008 at 10:30 pm
3/25
Sam,
Planet Ocean teaches that the tilde should be used with each word in your search phrase to get the tilde to work correctly. Since Planet Ocean is one of the top SEO companies on the market and they constantly research, I trust their advice.
Just for what it is worth.
2 Soren Breiting Denmark // Mar 26, 2008 at 3:39 am
Thanks Sam, for a very stimulating session (5). Now we are approaching the real content in a real site and that is very promising.
We had a discussion concerning duplicate content related to use of articles from article directories like ezinearticles.com and I fully agree with your recommendation to write an introductory paragraph and some after words summing up the main points with the use of some of your own focused key phrases.
As webmasters we control what we put on our pages but what about others who steal our content? In some way Google and others are stealing our content when they index our site, but that is a win-win situation.
But now I just saw in my logs that a site that had harvested a LOT of my content was bringing me some traffic. You can se an example here:
http://myhealthcare.com/cgi-bin/search?q=azfotos
The home page looks very innocent at http://myhealthcare.com but I wonder how it will influence my ranking in Google etc. when that kind of sites becomes much more frequent. At the moment it brings me more traffic than any other ‘normal’ sites but only less then 0.5% of the traffic my site gets from Google.
- I cannot accept that kind of piggy bagging on others work. - Typically the site has no information about who is behind the site. But they dare to write: “Copyright © 1997 - 2007 MyHealthcare.com, All rights reserved.”
I will love to hear you underline, Sam, that we don’t have to care for that kind of fraud when we understand and make use of social networking and authority sites!
Best wishes
Soren (Denmark)
3 Douglas // Mar 26, 2008 at 4:34 am
Hi Sam,
Your presentation tonight was very timely in view of the following that I received the other day:
http://www.traffictycoons.com/google-little-known-secret.html
(that is not an affiliate link and I’m sure the site owners would not mind me sharing it with you)
4 David_Durban, South Africa // Mar 26, 2008 at 4:19 pm
Before this, I hadn’t a clue what LSI really meant. Very enjoyable session, packed with valuable info crucial for our success. Many thanks, Sam.
5 John // Mar 27, 2008 at 5:50 am
Yes, all great stuff!!
Really learning a lot here!
Amazing value! Thanks Sam!
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